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CASATONA

Marketing

Full-service digital marketing, engineered.

We don't just run campaigns — we instrument them. Paid media, SEO, content, social, lifecycle, and analytics, with an AI/ML edge on performance and measurement.

Flagship

Performance / Paid MediaPaid media that compounds — optimized by ML.

Google, Meta, and LinkedIn campaigns with machine-learning bid and budget optimization, predictive LTV targeting, and multi-touch attribution — so spend follows what actually converts, not what looks good in a dashboard.

What you get

  • Account audit & restructure (Google / Meta / LinkedIn)
  • ML-driven bid & budget optimization
  • Predictive LTV & lookalike audience modeling
  • Multi-touch attribution & conversion tracking
  • Creative testing matrix
  • Weekly performance reporting

What changes

  • Lower blended cost-per-acquisition as the model learns
  • Budget shifted to the channels that actually convert
  • A clear view of which touchpoints drive revenue

Full-service

Every channel, under one team.

Run them together or pick the pieces you need — measurement and creative stay consistent across all of them.

SEO & Programmatic

Technical, content, and programmatic SEO.

Fix the technical foundation, map real search intent, and scale coverage with programmatic pages and AI-assisted, human-edited content.

  • Technical SEO audit & fixes
  • Keyword & intent mapping
  • Programmatic / template-driven pages
  • AI-assisted, human-edited content

Content & Creative

Strategy, copy, and creative — on brand, at pace.

An editorial engine: strategy, long-form and landing copy, and ad/social creative, produced with an AI-assisted pipeline and a human editor on every piece.

  • Content strategy & editorial calendar
  • Long-form & landing-page copy
  • Ad & social creative
  • AI-assisted production pipeline

Social / SMM

Organic and paid social, end to end.

Channel strategy, community management, and paid social that feeds the rest of the funnel — built around the platforms your audience actually uses.

  • Channel strategy (LinkedIn / Meta / X)
  • Content calendar & community management
  • Paid social campaigns
  • Influencer / partner coordination

Email & Lifecycle / CRM

Automation, lead scoring, and retention.

Lifecycle flows, lead scoring, and nurture programs that move prospects forward without manual work — and keep existing customers coming back.

  • Lifecycle & automation flows
  • Lead scoring & segmentation
  • Newsletter & nurture programs
  • CRM hygiene & integration

Analytics & Attribution

GA4, server-side tagging, and dashboards.

Where our engineering DNA shows: GA4 + GTM with server-side tagging, attribution modeling, BI dashboards, and CDP/data-pipeline integration — a durable, privacy-aware measurement stack.

  • GA4 + GTM + server-side tagging
  • Conversion & event tracking
  • Attribution modeling
  • Looker Studio / BI dashboards

CRO & Experimentation

A/B testing and ML personalization.

Turn existing traffic into more revenue with structured experimentation, funnel optimization, and machine-learning personalization.

  • Conversion audits & hypotheses
  • A/B & multivariate testing
  • Landing-page & funnel optimization
  • ML-driven personalization

How we work

Audit, strategy, launch, optimize, report.

Every engagement is a scoped monthly retainer, sized to your goals — discussed individually, never off a price list.

01

Audit

We dig into your accounts, analytics, and funnel to find where spend and attention leak.

02

Strategy

A prioritized plan: channels, budgets, messaging, and the metrics we'll move.

03

Launch

Campaigns, tracking, and creative go live — instrumented from day one.

04

Optimize

ML and experiments compound results; budget follows what converts.

05

Report

Plain-English reporting tied to revenue, not vanity metrics.

MarTech stack

The tools we run — and wire together.

Analytics

GA4Google Tag ManagerServer-side taggingLooker Studio

Paid media

Google AdsMeta AdsLinkedIn AdsMicrosoft Ads

SEO

Search ConsoleAhrefsScreaming FrogSchema.org

Lifecycle / CRM

HubSpotCustomer.ioKlaviyoMailchimp

Ready to grow what you've built?

Tell us the goal — leads, pipeline, revenue. We answer within one business day with a scoped plan tailored to your business.

Let's talk